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If you have a product or service
which you want to sell... or are already selling on-line, you may
want to develop and set up an Affiliate Program. Your own
Affiliate Program will accelerate your sales and get you more
exposure... for a very small investment of money... and time.
There are several ways you can set up
your Affiliate Program or compensate your associates.
The first is basically a
click-through program... whereby anyone who clicks-through on
the link is paid a referral or click through fee. It is pretty
simple, if an affiliate displays your banner, text link, or button
and someone clicks through that link, you pay your associate a small
fee (usually between $0.05 to $1.00 depending on your product and
your margins).
The second method is a pay-per
lead program. The affiliate is paid for each "lead" they send
you. The affiliate can post a form at his site for you, and for
anyone who fills out the form and submits it, you pay a referral fee
to the affiliate for that lead. Or your affiliates display a banner,
text link or button to your site and if someone clicks through they
are presented with a form they can fill out. That form can be
anything… a request for more information about a product, a request
for a quote, or do something like downloading a trial version of a
software program. Regardless of what the visitor is asked to do...
your affiliates are paid for each lead they send you (or each time a
form is submitted).
The third method is a revenue
sharing program. This is by far the most popular type of
Affiliate Program. Basically you are offering your affiliates a
portion of the profits on everything that is sold. |
